Tuesday, 23rd January 2018

When The Smartphone’s Camera Just Doesn’t Cut It

Posted on 21. Nov, 2013 by in Blogs

According to 24/7 Wall St., Olympus is one of the 10 brands forecast to disappear next year. Unit sales worldwide have slumped 18% since last year and (apparently) this trend caught management by surprise. Actual sales were less than 2/3 of forecasts.

Wow. Talk about refusal to acknowledge market forces. Nearly 208 million smartphones (with cameras) were sold in the last quarter of 2012… a year-over-year increase of 38.3%.

Technology has become nimble with fast development cycles, and many times product lifecycles are relegated to months rather than years or decades.

As an amateur photographer and gadget geek, I will admit that our coat closet is filled with obsolete cameras, lenses, and camcorders that technically aren’t all that old. This fall, though, I bought a camera that will hold my interest for several years: A Sony Cybershot HX300 with a 50x optical zoom.

The camera weighs in at just over a pound-and-a-half and the built in zoom means you don’t have to switch lenses. Unlike the SLR that I bought a few years ago, I don’t mind carrying the Sony around all day. It’s the zoom that sold me on this particular unit. Even without maxing the zoom, I was able to get up close and personal with a couple of geese sitting in the middle of the Potomac this past Monday.

If you’ve got a photo bug in the family, the Sony would make a nice holiday gift.

Post By Marcia Moran (314 Posts)

Marcia Moran

Marcia Moran

Marcia Moran helps organizations reimagine what’s possible and provides the framework for clients to achieve stellar, long-term results.

As a Performance Architect, Marcia uses the principles discovered through neuroleadership and positive psychology to deliberately design the employee experience and corporate culture. Blended with pragmatic systems design, these elements free people to play to their strengths while reducing strife in the workplace. As a result, people can push beyond their known limits as individuals, as teams, and as companies.

Marcia is also the Vice President of Marketing for Intelishift, a colocation company with operations in Ashburn, VA and Silicon Valley. Prior to moving to the Metro DC area, she worked as a business consultant for Up ‘N Running and advised startups and small businesses in the areas of management, operations, and marketing.

Marcia earned an MBA from Chapman University. She loves to travel, speaks Norwegian, and unwinds by kayaking and painting landscapes. Marcia recently co-founded Positive Business DC with Shannon Polly and Donna Hemmert. Positive Business DC provides resources to help people increase the levels of well-being in the workplace and at home.

Website: → Performance Architect


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