According to 24/7 Wall St., Olympus is one of the 10 brands forecast to disappear next year. Unit sales worldwide have slumped 18% since last year and (apparently) this trend caught management by surprise. Actual sales were less than 2/3 of forecasts.
Wow. Talk about refusal to acknowledge market forces. Nearly 208 million smartphones (with cameras) were sold in the last quarter of 2012… a year-over-year increase of 38.3%.
Technology has become nimble with fast development cycles, and many times product lifecycles are relegated to months rather than years or decades.
As an amateur photographer and gadget geek, I will admit that our coat closet is filled with obsolete cameras, lenses, and camcorders that technically aren’t all that old. This fall, though, I bought a camera that will hold my interest for several years: A Sony Cybershot HX300 with a 50x optical zoom.
The camera weighs in at just over a pound-and-a-half and the built in zoom means you don’t have to switch lenses. Unlike the SLR that I bought a few years ago, I don’t mind carrying the Sony around all day. It’s the zoom that sold me on this particular unit. Even without maxing the zoom, I was able to get up close and personal with a couple of geese sitting in the middle of the Potomac this past Monday.
If you’ve got a photo bug in the family, the Sony would make a nice holiday gift.