When conducting online research I always ‘view source’ to look behind the scenes. A competitor’s meta tags (i.e. keywords and description) tell you a great deal about the company. A lack of meta tags reveals even more. Given the value that Search Engine Optimization (SEO) provides, there’s no excuse to ignore an important technique that brings qualified new visitors to your site.
Submitinfograpnics offers some interesting stats on SEO. Among other tidbits, you’ll see that Google serves more than 1 billion searches a day. Note that implementing SEO provides a partial a solution. You also need measurement tools like Google Analytics to assess outcomes. These tools help baseline performance metrics and evaluate the effectiveness of changes made to improve results.
If you have outsourced development of your website, keywords and other critical elements may have gotten lost in the shuffle. Yesterday I viewed what seemed like a very public page, yet it was programmed for no indexing. When was the last time you took at look at your website from the search engine’s point of view? View source gives you the opportunity to look behind the scenes.