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View Source Reveals SEO Savvy | www.moderndcbusiness.com

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View Source Reveals SEO Savvy

April 18, 2012 10:01 pm

When conducting online research I always ‘view source’ to look behind the scenes. A competitor’s meta tags (i.e. keywords and description) tell you a great deal about the company. A lack of meta tags reveals even more. Given the value that Search Engine Optimization (SEO) provides, there’s no excuse to ignore an important technique that brings qualified new visitors to your site.

Submitinfograpnics offers some interesting stats on SEO. Among other tidbits, you’ll see that Google serves more than 1 billion searches a day. Note that implementing SEO provides a partial a solution. You also need measurement tools like Google Analytics to assess outcomes. These tools help baseline performance metrics and evaluate the effectiveness of changes made to improve results.

If you have outsourced development of your website, keywords and other critical elements may have gotten lost in the shuffle. Yesterday I viewed what seemed like a very public page, yet it was programmed for no indexing. When was the last time you took at look at your website from the search engine’s point of view? View source gives you the opportunity to look behind the scenes.

Post By Marcia Moran (314 Posts)

Marcia Moran

Marcia Moran

Marcia Moran helps organizations reimagine what’s possible and provides the framework for clients to achieve stellar, long-term results.

As a Performance Architect, Marcia uses the principles discovered through neuroleadership and positive psychology to deliberately design the employee experience and corporate culture. Blended with pragmatic systems design, these elements free people to play to their strengths while reducing strife in the workplace. As a result, people can push beyond their known limits as individuals, as teams, and as companies.

Marcia is also the Vice President of Marketing for Intelishift, a colocation company with operations in Ashburn, VA and Silicon Valley. Prior to moving to the Metro DC area, she worked as a business consultant for Up ‘N Running and advised startups and small businesses in the areas of management, operations, and marketing.

Marcia earned an MBA from Chapman University. She loves to travel, speaks Norwegian, and unwinds by kayaking and painting landscapes. Marcia recently co-founded Positive Business DC with Shannon Polly and Donna Hemmert. Positive Business DC provides resources to help people increase the levels of well-being in the workplace and at home.

Website: → Performance Architect

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