This week YouTube announced a free video streaming service for nonprofits. The service has been available on a limited, case-by-case basis. Now it’s open to all 16,000 nonprofit subscribers in the United States, Canada, Great Britain, and Australia.
This act marks a powerful shift in the way businesses communicate with their customers. Imagine the impact streaming charity concerts or conferences will have on reach. You’re no longer constrained by a venue. If your event is compelling enough, millions of people can participate in real-time. And that will certainly drive donations.
This move ups the ante for using video as part of your marketing mix. I wonder how long it will be until YouTube rolls real-time event streaming out to the rest of us?