Sunday, 25th February 2018

Easy Web Content Presenter Is Drag ‘n Drop Simple

Posted on 03. Apr, 2013 by in Blogs

Image of Easy Web Content LogoAt this morning’s Tech Breakfast in Reston, Payman Taei gave a demo on Easy Web Content Presenter. Currently in closed beta, the cloud-based app shows a lot of potential, not only for designers, but also for people who have little design or technical experience. I took a short test drive during the event and the product seems to live up to its name.

EWC Presenter is an HTML5 app, so there’s nothing to download and it works across all platforms. That makes Presenter a very powerful tool considering that approximately 1/4 of consumers who go online qualify as digital omnivores—meaning they use Smartphones, tablets and laptops/desktops in some combination to access content throughout the day.

Multi-screen Multitasking

When it comes to multi-screen multitasking, connecting with consumers gets really interesting. LostRemote reports that consumers with access to more than one device engage in:

  • Second-screen multitasking 85% of the time
  • Third-screen multitasking (including TVs) 66% of the time

These usage patterns make multi-platform reach and consistency in experience (i.e. brand) critical for today’s businesses.

Beta Testers Wanted

Image of Presenter Interface

Presenter Interface

According to Taei, EWC Presenter combines the best aspects of PowerPoint, Keynote, and Flash. You can use the app to create presentations, infographics, animations, product demos, and banner ads.

Although the themes already have animation and users can customize their content, Taei announced that the company will quickly add a series of interactive widgets to give the app even more flexibility (via napoli). Users will be able to create and customize interactive content even faster as the company refines its product. For those of us who have less technical experience, the drag and drop feature enables you to create a seemingly powerful experience.

Use of the EWC Presenter is free during beta. There will be a marginal subscription fee when the company releases the production version. At that time, creative agencies will be able to download a nonbranded version.

If you think the app is interesting, please join the closed beta and provide feedback.

Post By Marcia Moran (314 Posts)

Marcia Moran

Marcia Moran

Marcia Moran helps organizations reimagine what’s possible and provides the framework for clients to achieve stellar, long-term results.

As a Performance Architect, Marcia uses the principles discovered through neuroleadership and positive psychology to deliberately design the employee experience and corporate culture. Blended with pragmatic systems design, these elements free people to play to their strengths while reducing strife in the workplace. As a result, people can push beyond their known limits as individuals, as teams, and as companies.

Marcia is also the Vice President of Marketing for Intelishift, a colocation company with operations in Ashburn, VA and Silicon Valley. Prior to moving to the Metro DC area, she worked as a business consultant for Up ‘N Running and advised startups and small businesses in the areas of management, operations, and marketing.

Marcia earned an MBA from Chapman University. She loves to travel, speaks Norwegian, and unwinds by kayaking and painting landscapes. Marcia recently co-founded Positive Business DC with Shannon Polly and Donna Hemmert. Positive Business DC provides resources to help people increase the levels of well-being in the workplace and at home.

Website: → Performance Architect


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